2024 is the year that digital advice became mainstream

moneyGPS – Digital Advice & Financial Wellbeing

It became quite obvious to us when engaging with prospective partners during 2024, that there was a distinct change of attitude and understanding of the ways in which digital advice could be used to contribute to the growth of either an accounting firms practice, or to a financial planning business.

2024 is the year in which digital advice became mainstream.

And because of this paradigm shift, our conversations with potential clients became much more productive and engaging – with an increasing number of accounting firms and AFSLs (Boutiques & Dealer groups) becoming clients.

moneyGPS is the only digital advice provider to offer its services where we:

• Deliver personal advice via digital means using our AFSL – we carry the advice risk, and
• We mirror the process used by a financial adviser, in delivering compliant single topic advice which has both – strategy & product recommendations, i.e. as an AFSL we also have an APL and adhere to all of the necessary regulatory requirements to ensure we offer a compliant service.

We extend the capability of the platform to deliver complete advice SoAs to the end user who is looking not just for strategy, but for a complete Advice Solution, and that includes (approved) product. Just like any competent financial adviser would provide – but for single topics only.

Our platform can also be configured to include key services for both accountants and financial advisers, customising the offering to include your in-house services; leading to more clients using these services and generating more revenue as a result.

A message to our Accounting Colleagues

Your profession has the greatest opportunity to deliver accessible and affordable personal financial advice to the great majority of Australians.

The way in which moneyGPS has designed its digital platforms and service offerings is completely aligned to helping you achieve that milestone for your respective clients.

I would encourage you to take the time, i.e., remove yourselves from the daily compliance grind (because it will always be there!) and take a look at what you can now offer clients who are screaming for assistance to improve their financial situation – for today and the future.

A message to our Financial Adviser Colleagues

What a year for the financial advice industry!

We are now slightly wiser about what Tranche 2 looks like, but the industry is powering ahead with many firms taking up the challenge to future proof their businesses by embracing technology, leading to greater efficiency and productivity gains.

Digital technology in our industry is now a must-have tool for any advice business.

moneyGPS offers you the ability to effectively scale your business using new age tech that will allow you to; Engage more younger clients productively and profitably, identify the right comprehensive advice clients, engage more referral  partners and add significant value to your business.

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